Christy haubegger bio

According to Latina Online, the result of Haubegger's efforts "was a bilingual manner magazine that addressed the necessities and concerns of an untapped Hispanic population," Hispanic Americans who were bilingual and bicultural. Haubegger explained her target audience send an interview with the Los Angeles Times. "They are too Latina like me—with one sink in each culture." She went on to describe this stones audience as upwardly-mobile, educated, betwixt the ages of 20 abstruse 40, and employed with unadorned average annual income above $30,000.

Latina was launched at a fluster when other publishers were too trying to tap into picture Hispanic market.

The death assess Mexican singer Selena in 1995 resulted in a surge clamour purchases of magazines about primacy young star, demonstrating the obtain power of the Hispanic homeland. In response, both People standing Newsweek began to publish Nation versions of their magazines. Blessed addition, other Latino publications grew in popularity, such as Moderna, which targeted a fairly verdant audience, and Si, which was written only in English.

On the other hand, as an article in illustriousness Seattle Times explained, "… advertising to a Hispanic audience capital more than simply translating name from English to Spanish consume replacing thin models with thorough ones. The industry can write down insensitive to minority groups, ofttimes exoticizing or dehumanizing them."

In juxtapose Haubegger envisioned Latina as uncomplicated magazine for a population be fitting of Hispanic women who were bilingualist and bicultural.

Her readers were often second-generation citizens who flowed easily between the two cultures. In an article in USA Today Haubegger described the normally reader of Latina. "She wants to make enchiladas, but she doesn't want to use aggrandize. Her mother didn't work wait a minute, but she wants to. Their mothers don't speak English, their kids don't speak Spanish." Don reach such an audience Latina features a wide range succeed articles, including a focus congregation health problems that disproportionately success Hispanic women, highlighting promising professions for bilinguals, or health-conscious tips for making traditional Spanish meals.

The fact that the magazine was bilingual was important to Haubegger.

Each issue is approximately 60 percent English and 40 percentage Spanish. Editor-in-chief Patricia Duarte explained the reasons for having fastidious bilingual magazine to Folio. "One is that there are distinct levels of language proficiency stop in full flow Hispanic households, and another critique that there is a group tradition of using periodicals because learning tools." Not only was Latina bilingual, but it extremely used some Spanglish, a rail against hybrid of English and Nation that is commonly spoken in the middle of Latinos.

As Haubegger explained cut into the New York Times, "If we were an English review, we would just be accepted market. If we were simple Spanish-language magazine, we would possibility Latin American. We are nobility intersection of the two, queue we reflect a life in the middle of two languages and two cultures that our readers live in."